Social Capital 2011 Highlights
Speakers
Industry leaders in charitable and corporate partnerships, including Procter & Gamble, Target, Coca-Cola, Feeding America and American Red Cross, gathered at the Westin Alexandria in Alexandria, VA, for the Social Capital 2011 conference March 14 and 15. This year's conference themes were imagination and impact and discussions focused on strategic partnerships between charities and the corporate sector: What works and what is next.
Attendees
At the sold-out conference, participants heard from leading, cutting edge charities that are ahead of the curve on building sustainable partnerships and revenue, Additionally, several major corporations and foundations spoke on why they partner with charities and how their expectations and needs are evolving in this growing field. Over the two days, thought leaders selected from both corporations and nonprofits shared their insights and held a candid dialogue on today’s successful strategic partnerships and how they are paving the way for the future.
Highlights
Emerging Themes Influencing Future Investments: Paula Berezin, founder and chief strategist of Social Capital Partnerships
Interview with Vicki Escarra, president and CEO of Feeding America on what influenced its revolutionary growth in generating food, funds and friends
Using Consumer Insights to Build Sustainable and High Impact Partnerships: Bryan McCleary, director of brand public relations for Procter & Gamble; Celeste Bottorff, vice president of Living Well for Coca-Cola; Andrea Wood, senior manager of community relations for Target
Making the Case & Investing in Impact: Maura Daly, vice president of corporate partnerships for Feeding America; Joan Steinberg, executive director of Morgan Stanley Foundation; Kori Reed, executive director of ConAgra Foods Foundation; Chad Jester president of Nationwide Insurance Foundation
Keynote—Challenging Conventional Wisdom, Keeping Solutions in Sight: Bill Shore, founder and executive director of Share Our Strength, author of Imaginations of Unreasonable Men
Mobilizing a Critical Mass of Committed Stakeholders: Bill Toliver, executive director of Matale Line; Gregory Castle, CEO and co-founder of Best Friends Animal Society; Susana Della Maddalena, vice president and executive director of PetSmart Charities
Media’s Role in Engaging Stakeholders and Amplifying Partnerships: Allison Werder, senior vice president of business development for Parade Magazine; Elizabeth Hillman, senior vice president of communications for Discovery Channel; Amy Landreth, senior director of corporate partnerships at ALSAC/St. Jude Children's Research Hospital; Gem Benoza, acting director, National Youth Anti-Drug Media Campaign.
Capturing, Marketing and Selling Impact: Jason Saul, founder & CEO of Mission Measurement, LLC and author of The End of Fundraising; Alice Archabal, chief operating officer of Children’s Memorial Hospital
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Conference Testimonial
"The presentations were relevant and applicable to us all. There was true content ... I learned things that otherwise I'd have to pay a consultant for—which isn't an option many times. If you can always choose topics and appropriate speakers who give the audience ideas and tools they can take home and implement, I'll be there every year."
Social Capital 2010 Attendee