Greta Palmer

Senior Director of Marketing & Communications

Best Friends Animal Society


Inspired after a week-long volunteer vacation at Best Friends Animal Society’s no-kill sanctuary in 2009, Greta left her job as a managing director at a New York City-based marketing agency, loaded up her car with her dog Willie, and moved 2,500 miles west to Kanab, UT, to join Best Friends and fuel her passion to help save the lives of animals.

Greta now heads up marketing and communications for Best Friends, a national leader in animal welfare working to end the killing of dogs and cats in shelters by the year 2025.

She and her teams are charged with helping to increase awareness and public support for Best Friends and its lifesaving work across the country.

As manager director at greendog, a subsidiary of LeadDog Marketing Group, Greta oversaw marketing campaigns for national media and non-profit brands. Prior to agency life, Greta was responsible for promoting men on ice and Lord Stanley’s Cup for the National Hockey League, where she oversaw interactive experiences and events geared towards growing the NHL’s fan base.

Greta graduated from the University of Maryland with a BA in Journalism, and has been published in the Washington Post, Washingtonian Magazine and Chicago Sun-Times.