Irma Goyal Shrivastava is Senior Vice President, Strategic Marketing & Alliances at the American Cancer Society. In this role, she is responsible for the comprehensive strategic planning for integrated marketing efforts to grow revenue and mission efforts for the organization. She joined ACS as the Vice President, Integrated Marketing.
Prior to this role, she was with The Coca-Cola Company in various marketing leadership roles. Most recently she was Vice President, Marketing and Menu Innovation for The McDonald’s Division where she developed the long-term beverage strategy and marketing leadership to deliver sustainable growth.
Notably, she had also been Vice President of Marketing for Odwalla where she led a team responsible for brand development, advertising, in-store activation and product innovation across the Odwalla fruit juice, smoothie and nutritional bar business. Irma has also led a Coca- Cola Food Service Marketing team that developed consumer-insight based marketing solutions to drive profitable growth for Coca-Cola and their restaurant partners.
A consummate marketing professional, Irma’s expertise spans the breadth of the marketing spectrum – from brand management to new product development and launches, from innovation to consumer marketing strategy, as well as creating partnership value models and building mutually beneficial partner relationships.
Previously, Irma had worked in management consulting and held an internship at Proctor & Gamble. Irma is an MBA graduate of The Wharton School of Business and has a B.S. with Distinction in Marketing and Management from The University of Virginia.
She was a Founder and Vice-President of The Network of Indian Professionals in Dallas, previous Local School Council member for Sarah Smith Elementary in Atlanta and on the Executive Board of Directors of The Atlanta Children’s Museum. Recently, she also embarked as a Founding Board Member for the East Cobb Hindu Heritage Association. Irma lives in Atlanta with her husband, Manish, and their children, Rani & Rohan.