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Recent Social Capital Presentations and Articles
Having trouble meaningfully measuring the business and mission impact of your cause campaign? Learn how to approach and implement measurement techniques into your corporate partnerships. Download Social Capital’s presentation Measuring Return on Social Investment from the Cause Marketing Forum Conference, a case study detailing how America’s Second Harvest’s Bringing Hope to the Table program with Kroger illustrates how businesses and nonprofits can build multiple measurements into joint initiatives.
Download Social Capital’s philanthropic marketing columns, printed in The NonProfit Times:
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Listen to Social Capital’s radio discussion on nonprofit marketing prospecting on the American Marketing Association’s Marketing Matters Live! series.
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Content-Rich Websites
The Foundation Center
Comprehensive database on United States grantmakers (private philanthropy), news and research, tools for proposal writing, locating prospective funders, education and training.
Business Civic Leadership Center (BCLC)
An affiliate of the U.S. Chamber of Commerce, and the world's largest business federation, BCLC is a resource and voice for businesses and their social and philanthropic interests. Programs include the Corporate Community Investment (CCI) program (domestic) and the global corporate citizenship program (for developing countries).
The Center on Philanthropy at Indiana University
Cutting-edge programs and initiatives provide resources for nonprofits, donors and scholars.
The Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
ARNOVA is an international membership organization “dedicated to fostering through research an understanding of the nonprofit sector, philanthropy and volunteerism,” offering membership, an annual conference, awards, and publications, including a journal (Nonprofit and Voluntary Sector Quarterly) and quarterly newsletter (ARNOVA News).
Portland State University Library Nonprofit Research and Resources Guide
The Portland State University Library Nonprofit Research and Resources Guide Provides tips and helpful hints for researching the Nonprofit Sector. Includes links to electronic databases, journals and other resources on the Web.
Guidestar
A searchable database of more than 1.7 million nonprofits.
Independent Sector
A nonpartisan membership coalition of approximately 600 organizations (corporations, foundations, and private voluntary organizations) working to strengthen America's nonprofits. Offerings include publications, a newsroom and an annual conference.
The Urban Institute’s Center on Nonprofits and Philanthropy (CNP)
The CNP conducts and disseminates research on the role and impact of nonprofit organizations and philanthropy in society.
Skoll Foundation
Founded by Jeff Skoll, first president of eBay, the Foundation invests in, connects and celebrates social entrepreneurs. The Social Edge online community strikes a balance between the visionary and the practical with spirited discussions, online workshops and access to resources and experts.
Mission Measurement Blog
A great blog, tracking key issues around measuring impact on nonprofits’ missions.
The Boston College Center for Corporate Citizenship
Extensive research and study findings on the state of corporate citizenship, including corporate citizenship tools
Stanford Social Innovation Review
Articles available both for free and with subscription; searchable by season and year or by topical theme; free articles indicated with note in parentheses
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Issue Lab
Database of nonprofit research. Browse or search by keyword, or by choosing an issue (e.g. "immigrants" or "disaster relief") from a dropdown box. Free for nonprofits to list their research.
Charity Navigator
An independent charity evaluator that provides a searchable database of in-depth ratings and analysis of America's largest charities.
Harvard Business Review Online
Provides synopses of articles but all whole content available for a fee per use or access with subscription
Cause Marketing Forum
Website includes detailed cause marketing case studies and the organization conveys the prestigious Halo Awards to ground-breaking cause partnerships
The McKinsey Quarterly
Corporate social responsibility findings. Free registration required to access content.
Recommended article: The McKinsey Global Survey of Business Executives |
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Recommended Reading
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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by
Katya Andresen and James E. Austin
Jossey-Bass, 2006
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. |
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
by Philip Kotler and Nancy Lee
John Wiley & Sons, 2004
The social responsibility bible for today's corporations.
In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S. companies and have introduced new categories on how businesses can give back value to society.
They offer advice on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. This book shows corporate leaders how to maximize the amount of good they can do in a way that it congruent with the needs of the recipients and the company’s values. |
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