A senior strategist based in Washington, D.C., Bridget Hankin is a seasoned cause and consumer marketing professional with almost 20 years of experience in working with corporate and nonprofit organizations. Hankin’s nonprofit experience ranges from direct response fundraising to major and corporate giving programs for nationally recognized organizations, including World Wildlife Fund, KaBOOM!, BoardSource and Children’s National Medical Center.
For the last 10 years, Hankin has been focused on building and leading corporate partnership teams. In these roles, she led teams that developed integrated cause marketing and sponsorship programs with multiple corporate partners, including national campaigns with Nestlé, Disney, JetBlue, Build-A-Bear Workshops, United Healthcare and Kraft, raising brand awareness and providing valuable unrestricted revenue for the organizations. Hankin has tackled all angles of partnership development: from sponsorship and fee-for-service sales to program design and contract negotiation to account and deliverable management. She has excelled in bringing multiple programs to scale. Successful efforts have included the growth of Share Our Strength’s signature restaurant-based consumer fundraising program – Dine Out for No Kid Hungry – and the launch of the 1000 in 1000, National Partner and Save Play campaigns at KaBOOM!.
Prior to working in the nonprofit sector, Hankin focused on direct consumer and business-to-business marketing for a number of publishing companies, including Wolters Kluwer and Pearson, where her responsibilities included launching and growing subscription-based education and healthcare publications. Hankin also worked in new business development for Corporate Executive Board (CEB), directly connecting C-level executives at Fortune 500 companies to CEB products and services.
Hankin received her B.A. from the College of the Holy Cross and her M.B.A in marketing and strategy from the University of Chicago’s Booth School of Business. She is based in Washington, D.C.