Paula Berezin, CEO and chief strategist of Social Capital, is a recognized leader in cause marketing with an unparalleled track record in creating value and measurable impact through innovative strategies and multi-faceted partnerships worldwide. Since founding Social Capital, Berezin has served as chief strategist to blue-chip social causes and foundations, including American Red Cross, American Diabetes Association, Best Friends Animal Society, Disabled American Veterans, Doctors Without Borders, Feeding America, Goodwill Industries International, Habitat for Humanity International, National Park Foundation, National Trust for Historic Preservation, Ronald McDonald House Charities, Rotary International, Special Olympics International, Susan G. Komen, U.S. Fund for UNICEF, United Nations Foundation, USO, United Way Worldwide, World Wildlife Fund and YMCA of the USA.
Prior to forming Social Capital, Berezin established and served as president of IEG Consulting. She also served as executive director of two national nonprofit Olympic governing bodies: The United States Rowing Association and United States Synchronized Swimming Association. Berezin began her career at PepsiCo in sports marketing. She also has served on many nonprofit boards of trustees including the Women’s Sports Foundation and FISA, the international Olympic rowing federation.
Berezin earned her B.A. in marketing from Indiana University’s School of Business. She is based in Chicago, Illinois.