Often, organizations have the right people or strategy in place when it comes to partnerships but lack the tools to execute on a partnership strategy. Or, due to staff turnover or lack of strategic alignment between chapters and headquarters, organizations often fail to maximize the impact of their partnerships, leaving resources on the table.
Social Capital offers customized training to meet nonprofits’ specific needs in relation to sponsorship and partner engagement. Training is often conducted as a one- or two-day combination of educational training and collaborative workshops aimed at enhancing the team’s ability to solicit, manage and service partner relationships. Social Capital can train at the headquarters or chapter level. All content is customized to match the audience.
Training sessions can include a combination of:
- Sales and negotiation training
- Leading industry trends, statistics and best practices
- Best practices in engaging partners in fundraising events
- Customizing sponsorship sales proposals
- Identifying sponsorship or partnership prospects to upsell or pitch
- How and what to research when customizing proposals
- Vetting potential opportunities and partners
- Identifying promotional assets and recognition benefits
- Constructing sponsorship recognition packages
- Best practices in activation
- Brainstorming about current partner activation opportunities
- Working with media and retail partners
- Prioritizing your time when working with corporate partnerships
Client Testimonials
“I want you to know what a hit you were at the Special Olympics Development Conference. It’s easy to see the strong impact you are having on such a large scale. We are so grateful for all you have done—and are doing—for us here at Special Olympics Southern California. Your expertise and passion for our movement are invaluable.”
– Bill Shumard, President/CEO
Special Olympics Southern California
“The training was invaluable. The team is feeling energized, refocused and hopeful in this challenging economy.”
– Debbie McAngus, Vice President of Resource Development
Special Olympics Texas |
