Call-to-Action Campaigns

A call-to-action is a succinct marketing tagline that engages people to participate in an activity to benefit a cause. A call-to-action can spur citizens to take part in a run or walk to benefit a cause, or it can encourage consumers to “vote” with a purchase or take an action to further an advocacy effort.

A call-to-action campaign done right can:

• Translate the essence of your mission with a memorable, simplified message
   
• Generate unrestricted revenue
   
• Utilize a unique communication expression specific to your cause
   
• Be tailored to reflect a specific program or individual partner needs 

Social Capital can help you determine if a call to action campaign is right for your organization. Our track record includes developing call-to-action campaigns for top-tier organizations including American Red Cross, Habitat for Humanity, Special Olympics and Share Our Strength.

Our services span all stages of the campaign, from concepts, to development, to launch. Specific services include:

• Message development and testing
   
• Celebrity spokesperson identification and outreach
   
• Development of campaign visual identify
   
• Creation of sales materials and press kits
   
• Sales support
   
• Partnership rights, benefits and fees
   
• Media outreach
   
• Communications support for internal stakeholders