Strategists:

 
PAULA OYER BEREZIN – PRESIDENT & CHIEF STRATEGIST

Paula Berezin is a recognized leader in the nonprofit sector with an unparalleled track record creating value and measurable impact through innovative strategic partnerships worldwide. Since founding Social Capital, Berezin has served as chief strategist to blue-chip social causes including American Red Cross, America’s Second Harvest—The Nation’s Food Bank Network, KaBOOM!, Special Olympics, StoryCorps, Susan G. Komen for the Cure, United Way of America, United States Fund for UNICEF, USO and Women’s Sports Foundation.

Prior to forming Social Capital, Berezin established and served as President of IEG Consulting, a leading sponsorship consultancy, for 12 years. Berezin has advised hundreds of organizations and corporations on how to successfully use strategic marketing partnerships and create strategies for maximizing resources. Berezin is credited for helping clients in the nonprofit, sports and entertainment sector achieve six- and seven-figure increases in revenue as a result of implementing her recommendations.

Past nonprofit clients include: AARP, American Bar Association, American Cancer Society, American Heart Association, American Library Association, American Marketing Association, American Medical Association, CARE, Children’s Miracle Network, The Franklin Institute Science Center, The Kennedy Center, MADD, March of Dimes, National Geographic Society, The Nature Conservancy, NCAA, Olympic Governing Bodies, Reading Is Fundamental, Rotary International, Special Olympics, Smithsonian Institution and World Wildlife Fund.

Past corporate clients include: adidas, Allstate, American Express, AOL Time Warner, AT&T, Audi, Bank One, Canon USA, ChevronTexaco, CNA, Compaq, Disney, Ericsson, Ford Motor Company, General Motors, Harley-Davidson, Janus, Kraft, LaSalle Banks, Leaf, MasterCard, Mercedes-Benz, MCI, Molson, National City Bank, Nissan, Ocean Spray, PepsiCo, Pfizer, Procter & Gamble, The Prudential, Quaker.

Berezin also served as Executive Director of two national, nonprofit Olympic Governing Bodies: The United States Rowing Association and United States Synchronized Swimming. Berezin introduced sponsorship to both organizations and during her tenure at each, revenues increased more than 300 percent. Prior to that, Berezin worked at PepsiCo in the sports marketing department. She also has served on many nonprofit boards of trustees including the Women’s Sports Foundation and FISA, the international Olympic rowing federation. Berezin earned her B.A. in marketing from Indiana University’s School of Business. She is based in Chicago, Illinois.
 

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