SENIOR STRATEGIST, DIGITAL MARKETING
Mom, hiking enthusiast, coffee and (veggie) tacos, amateur travel agent, dog lover
Aimee Lorenz is a leader in helping nonprofits turn digital strategy into sustainable revenue growth. She serves as a digital fundraising and marketing specialist, helping Social Capital clients in donor acquisition, digital engagement and building data-driven programs that scale.
Over the course of her career, Lorenz has helped national nonprofit organizations launch high-performing digital campaigns, strengthen donor pipelines, and align marketing, fundraising and technology teams around measurable growth. She has led digital strategy for organizations including the United States Olympic & Paralympic Committee, Start Early and Feeding America. Her work has driven significant increases in donor acquisition and revenue, from scaling digital fundraising programs to leading major organizational rebrands and website transformations.
Before moving into nonprofit leadership, Lorenz began her career as a digital media buyer, managing national campaigns for brands that included Target.
She holds a bachelor’s degree in marketing and psychology from the University of Wisconsin–La Crosse and an MBA from the University of Chicago Booth School of Business. She lives in Austin, Texas, with her husband and young daughter.

