OUR WORK

A laptop screen displaying an infographic from the American Red Cross highlighting their daily impact, including statistics on assistance provided, blood transfusions, health and safety training, and vaccinations.
A laptop screen displaying an infographic from the American Red Cross highlighting their daily impact, including statistics on assistance provided, blood transfusions, health and safety training, and vaccinations.

American Red Cross

Empty white space or background

The American Red Cross sought a sustainable revenue strategy for rapid disaster response. Social Capital collaborated with Corporate Partnerships and Principal Gifts teams to relaunch the Annual Disaster Giving Program (ADGP), revamping giving levels and recognition benefits, creating new programs and collateral, and leading sales trainings. Today, ADGP has more than 150 corporate members, with commitments ranging from $250,000 to over $3 million. And, ADGP continues to be a priority revenue driver.

Laptop displaying a webpage for the American Red Cross Annual Disaster Giving Program, with a woman holding a child. The screen shows a woman in a Red Cross cap and logo in front of Red Cross banners.
The flyer features a smiling young girl in a pink checkered jacket holding a white food container, with emergency responders and a red emergency vehicle in the background. The flyer is about the American Red Cross's Annual Disaster Giving Program and encourages support for disaster response and relief efforts.
A document from the American Red Cross about their disaster response partnership members and benefits, featuring a list of corporate logos on the right side. The text discusses key benefits for members, public relations, employee engagement, and financial commitments.