As a leader in animal welfare, Best Friends launched its No-Kill strategy in 2016—a community-driven pledge to stop shelter killings and to save every dog and cat in America. Best Friends partnered with Social Capital to develop and launch this campaign platform and produce the signature No-Kill video, campaign case for support, and fundraising and communications collateral. By 2025, more than two of three U.S. shelters had reached the no-kill benchmark. And the work continues.