Bridget Hankin, senior strategist of Social Capital, is a respected leader in cause and consumer marketing with more than 20 years of experience working with corporate and nonprofit organizations. Hankin’s nonprofit experience ranges from direct response fundraising, to major and corporate giving programs for nationally recognized organizations. Since joining Social Capital, Hankin has served as senior strategist to leading nonprofits and foundations, including Best Friends Animal Society, Feeding America, the Smithsonian Institution, and YMCA of the USA.
In her nonprofit roles, Hankin has built and led corporate partnership teams. She has a proven track record developing integrated cause marketing and sponsorship programs with multiple corporate partners – including national campaigns with Nestlé, Disney, JetBlue, Build-A-Bear Workshops, United Healthcare and Kraft – that raised brand awareness and provided valuable unrestricted revenue. Hankin has tackled all angles of partnership development: from sponsorship and fee-for-service sales, to program design and contract negotiation, to account and deliverable management. She has excelled in bringing multiple programs to scale. Successful efforts have included the growth of Share Our Strength’s signature restaurant-based consumer fundraising program – Dine Out for No Kid Hungry – and the launch of the 1000 in 1000, National Partner and Save Play campaigns at KaBOOM!.
Prior to working in the nonprofit sector, Hankin focused on direct consumer and business-to-business marketing for a number of publishing companies, including Wolters Kluwer and Pearson, where she launched and grew subscription-based education and healthcare publications. Hankin also worked in new business development for Corporate Executive Board (CEB), directly connecting C-level executives at Fortune 500 companies to CEB products and services.
Hankin received a BA from the College of the Holy Cross and an MBA in marketing and strategy from the University of Chicago’s Booth School of Business. She is based in Washington, D.C.