HHolley Darden, chief strategist of Social Capital, is an established leader in social impact with an unparalleled track record of growing sustainable revenue through multifaceted partnerships, cause marketing, and integrated fundraising and marketing campaigns.
Since joining Social Capital in 2007, Darden has served as chief strategist to leading nonprofits and foundations including American Red Cross, Best Friends Animal Society, CARE USA, Disabled American Veterans, Goodwill Industries International, Mercy Corps, National Park Foundation, National Trust for Historic Preservation, No Kid Hungry, Smithsonian National Museum of African American History & Culture, Smithsonian National Museum of Natural History, Special Olympics International, UNICEF USA, United Nations Foundation, USO, United Way Worldwide and World Wildlife Fund.
Darden has a unique combination of expertise in fundraising, new business development and integrated marketing. She has developed transformational cause marketing programs that raise funds and awareness, including No Kid Hungry – Share Our Strength, Save Them All – Best Friends Animal Society, Shot @ Life – United Nations Foundation, and Be a Fan – Special Olympics. Darden is also skilled at leading high-performing, cross-functional teams. She serves as an advisor at Georgetown University as well as a mentor to business school students.
Prior to joining Social Capital, Darden served as director of corporate partnerships at The Nature Conservancy, where she developed strategic relationships with Fortune 500 corporations and raised over $10 million annually through multifaceted cause marketing programs and platforms. She developed The Nature Conservancy’s national touring photography exhibition "In Response to Place" and the national radio series “Stories from the Heart of the Land."
Darden’s nonprofit experience also includes marketing and development for WETA, the leading PBS television and radio station, and for the Smithsonian Institution. Prior to her work in the nonprofit sector, Darden spent several years in brand management with Procter & Gamble in the Food and Beverage Division.
Darden earned a BA in journalism from the University of Southern California and an MBA from Georgetown University. She is based in Washington, D.C.