OUR WORK

Laptop screen displaying a promotional poster for the Truth Initiative event titled 'Case for Support,' scheduled for September 19, 2024. The poster features a gradient background from orange to purple, with a photo of two smiling women, one wearing sunglasses and the other wearing a hat, sitting in a vehicle.

Truth Initiative

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Truth Initiative, America’s largest nonprofit public health organization focused on ending nicotine addiction, aimed to inform potential funders about its market-leading approach and award-winning cessation programs. Together, we simplified complex strategy, data and programmatic outcomes into a clear, engaging case for support deck that translated the crisis, the Truth Initiative’s unique value proposition, key measures and funder impact. 

Two women smiling and standing on a beach during sunset, with the text 'Who We Are' overlaid and orange circles in the background.
A smiling woman with tattoos on her arms and neck, resting her face on her hand outdoors.
Infographic with title 'A Relentless Industry Behind this Crisis' discussing the tobacco industry, including points about product reinvention, marketing strategies targeting youth, the illegal flavored product market, and industry spending in the U.S. and anti-tobacco sectors.
A diagram illustrating The Truth Initiative Solution, focusing on leading the movement to drive down addiction. The diagram includes circles labeled Nonprofits, Private, Public, and an orange circle labeled Truth Initiative in the center, with colorful dotted lines connecting these elements.